top of page
  • Instagram
  • Facebook
  • LinkedIn

Artist Coaching - Become a successful artist by learning it from an experienced art professional.

The best way to learn how to navigate the art world is from someone who’s experienced it themself. From finding clarity to building your artist career and expanding your network, I am here for you. 

Join the unique 1:1 coaching programme exclusively for visual artists created by the art curator, Vanessa Souli.

Artist Coaching Program 1 - Vanessa Souley
Artist Coaching - Vanessa Souli
Custom strategy for Artist - Vanessa Souli

I help aspiring art creators become professional full-time artists. 

Bringing 7+ years of experience in the art world as a curator and arts manager, I give you all the guidance you need to create a successful career strategy. A mix of theoretical knowledge with applicable exercises and business know-how will help you design your individual creative path and gain the recognition your work deserves.

From curator to artist, let's hack the rules of the art game. Together. 

Art Coaching


Artist Coaching Program 3 - Vanessa Souley

The A-to-Z Artist Coaching Programme is the only 1-1 live training for visual artists of all media who want to achieve professionalism,
visibility and career clarity.

Artist Coaching Program 2 - Vanessa Souley

C. F. - Poitiers, France

Excellent art coaching program for emerging artists but also for any artist who needs to learn everything about the new means of promoting their work, in a difficult modern time.  Vanessa is at the heart of the rhythm of the art world and its operation as it is today. I highly recommend it to any artist who wants to promote their work on multiple levels. 

5 myths of being an artist  - Vanessa Souli



Thanks for downloading! Check your inbox.

Artist Coaching Program 4 - Vanessa Souley

Why get stuck with traditional strategies?

Kickstart your career with expert guidance.

Live meetings with the artist's coach - Vanessa Souley


Yes. you read that right. We meet once a week per Zoom to cover all the content. Just the two of us. 

Personal meetings with the artist's coach - Vanessa Souley


Every weekly session is a mixture of theory and personalised application of the content to your case. 

Intensive sessions with the artist's coach - Vanessa Souley


Ca. 5 hours per week are needed for a take-home training task after every session.  

Sitzungen mit dem Coach des Künstlers - Vanessa Souley

In 10 sessions over 10 weeks, you will gain a holistic understanding of the art world, the social and unwritten rules of professional artists as well as proven real-life techniques to create your own 'art world' where you can thrive
Plot twist: Not the way you think it's done!

Vanessa Souli Curator Berlin.JPG


Maybe you still wonder:

what is the difference between this programme and others?

The massive difference is that while other programmes are taught by artists or traditional coaches (mostly studied psychologists or counsellors) who might not have experience in the arts, THIS programme takes as its base the curatorial expertise. This means that together, we discuss the quality of your work, its power to transport your creative message and the steps that are needed to thrive in a competitive art world. This gives you the advantage of touching base with someone who has been choosing works for exhibitions for the past 6 years!


years of experience in the arts as a free curator for art institutions and galleries


curated exhibitions and projects in Germany, France, the Netherlands and beyond


emerging and established artists who have participated in my projects


online formats and showrooms resulting in sales and press coverage

Artist Coaching - Become a successful artist by learning it from an experienced art professional.

What will you learn?

Module 1

​Introduction: Setting Goals and Understanding Priorities

Module 3

The Artworld Specials: Preparing
a Mindset around your Career​

Module 5

Online Presence: Getting More Attention from Experts

Module 7

Curating: Developing Exhibition  Concepts with Relevance

Module 9

Galleries: Getting Gallery Representation

Module 2

Branding Strategy: Building your Special Portfolio & Statement

Module 4

Networking: Finding & Developing the Right Audience

Module 6

Digital Marketing: Social Media & Storytelling

Module 8

Public Relations: Media Contact & Press work

Module 10

​Digital Sales: Online Galleries & Showrooms

And that's only the beginning...

There is so much extra value in this programme!

Personally artist coaching in Berlin - Vanessa Souley

100% of artists report seeing a big shift in their perspective already during the first 3 modules. 

Change career with artist coaching in Berlin - Vanessa Souley

100% of the artists I coach start creating dramatic change in their career after ca. 4 sessions. 

Artist coaching in Berlin - Vanessa Souley

92% of my clients have participated in my curated shows in the first months of our collaboration. 

Universe vibes are good, but a thought-through strategy is

Let's go for it. 

Based on your personality and type of art, we define your goals for the future. Together, we lay more focus on the modules that are more relevant to you and your work's ambitions. If you complete the assigned tasks within the 10-week time frame,  you should expect to have clarity and direction about your creative path as well as a website, a professional portfolio and a statement by the end of the programme. 

This programme is perfect if you:

  • identify as a visual artist at any stage of your career

  • have been doing art for years but now is the time to professionalise

  • have been trying to promote your art and haven't brought about satisfactory results

  • don't quite know where to start in the art world 

  • are frustrated over the lack of visibility for your work

  • are not sure how to meet the right people who can bring you forward 

  • are hesitant to name a price or promote your work 

  • don't know which gallery, space or buyer type would be ideal for you 

  • are tired of doing hope marketing and following hear-say advice 

  • are willing to invest 3-5 hours of work every week for 10 weeks

Program for artist coaching in Berlin - Vanessa Souley