Join the unique 1:1 coaching programme exclusively for visual artists created by the art curator, Vanessa Souli.
I help aspiring art creators become professional full-time artists.
Bringing 7+ years of experience in the art world as a curator and arts manager, I give you all the guidance you need to create a successful career strategy. A mix of theoretical knowledge with applicable exercises and business know-how will help you design your individual creative path and gain the recognition your work deserves.
From curator to artist, let's hack the rules of the art game. Together.
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The A-to-Z Artist Coaching Programme is the only 1-1 live training for visual artists of all media who want to achieve professionalism,
visibility and career clarity.
5 MYTHS OF BEING AN ARTIST
FREE PDF DOWNLOAD
Why get stuck with traditional strategies?
Kickstart your career with expert guidance.
Live
Yes. you read that right. We meet once a week per Zoom to cover all the content. Just the two of us.
Personal
Every weekly session is a mixture of theory and personalised application of the content to your case.
Intensive
Ca. 5 hours per week are needed for a take-home training task after every session.
In 10 sessions over 10 weeks, you will gain a holistic understanding of the art world, the social and unwritten rules of professional artists as well as proven real-life techniques to create your own 'art world' where you can thrive.
Plot twist: Not the way you think it's done!
The
Curator-Artist
Approach
Maybe you still wonder:
what is the difference between this programme and others?
The massive difference is that while other programmes are taught by artists or traditional coaches (mostly studied psychologists or counsellors) who might not have experience in the arts, THIS programme takes as its base the curatorial expertise. This means that together, we discuss the quality of your work, its power to transport your creative message and the steps that are needed to thrive in a competitive art world. This gives you the advantage of touching base with someone who has been choosing works for exhibitions for the past 6 years!
7+
years of experience in the arts as a free curator for art institutions and galleries
25+
curated exhibitions and projects in Germany, France, the Netherlands and beyond
250+
emerging and established artists who have participated in my projects
30+
online formats and showrooms resulting in sales and press coverage
What will you learn?
Module 1
Introduction: Setting Goals and Understanding Priorities
Module 3
The Artworld Specials: Preparing
a Mindset around your Career
Module 5
Online Presence: Getting More Attention from Experts
Module 7
Curating: Developing Exhibition Concepts with Relevance
Module 9
Galleries: Getting Gallery Representation
Module 2
Branding Strategy: Building your Special Portfolio & Statement
Module 4
Networking: Finding & Developing the Right Audience
Module 6
Digital Marketing: Social Media & Storytelling
Module 8
Public Relations: Media Contact & Press work
Module 10
Digital Sales: Online Galleries & Showrooms
And that's only the beginning...
There is so much extra value in this programme!
100% of artists report seeing a big shift in their perspective already during the first 3 modules.
100% of the artists I coach start creating dramatic change in their career after ca. 4 sessions.
92% of my clients have participated in my curated shows in the first months of our collaboration.
Universe vibes are good, but a thought-through strategy is
better.
Let's go for it.
Based on your personality and type of art, we define your goals for the future. Together, we lay more focus on the modules that are more relevant to you and your work's ambitions. If you complete the assigned tasks within the 10-week time frame, you should expect to have clarity and direction about your creative path as well as a website, a professional portfolio and a statement by the end of the programme.
This programme is perfect if you:
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identify as a visual artist at any stage of your career
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have been doing art for years but now is the time to professionalise
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have been trying to promote your art and haven't brought about satisfactory results
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don't quite know where to start in the art world
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are frustrated over the lack of visibility for your work
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are not sure how to meet the right people who can bring you forward
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are hesitant to name a price or promote your work
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don't know which gallery, space or buyer type would be ideal for you
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are tired of doing hope marketing and following hear-say advice
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are willing to invest 3-5 hours of work every week for 10 weeks
