Artists Coaching - Become a successful artist by learning it from an experienced art professional.
We believe that the best way to learn is from someone who’s experienced it themself. From building your artist career to maintaining it, we are here for you.
Join the unique 1:1 coaching programme exclusively for visual artists created by an art world insider.
The A-to-Z Artist Coaching Programme is the only 1-1 live training for visual artists of all media who want to achieve professionalism and visibility.
I help aspiring art creators become professional full-time artists.
Combining 7+ years of experience in the art world as a curator with marketing expertise, I give you all the guidance you need to create a successful career strategy. A mix of theoretical knowledge with applicable exercises in our sessions will help you learn how to reach the recognition that your work deserves.
From curator to artist, let's hack the rules of the game. Together.
C. F. - Poitiers, France
Excellent art coaching program for emerging artists but also for any artist who needs to learn everything about the new means of promoting their work, in a difficult modern time. Vanessa is at the heart of the rhythm of the art world and its operation as it is today. I highly recommend it to any artist who wants to promote their work on multiple levels.
5 MYTHS OF BEING AN ARTIST
FREE PDF DOWNLOAD
Why get stuck with traditional strategies?
Kickstart your career with expert guidance.
Yes. you read that right. We meet once a week per Zoom to cover all the content. Just the two of us.
Every weekly session is a mixture of theory and personalised application of the content to your case.
Ca. 5 hours per week are needed for a take-home training task after every session.
In 10 sessions over 10 weeks, you will gain a holistic understanding of the art world, the social and unwritten rules of professional artists as well as proven real-life techniques to create your own 'art world' where you can thrive.
Plot twist: Not the way you think it's done!
Maybe you still wonder: what is the difference between this programme and others?
The massive difference is that while other programmes are taught by artists or normal coaches (mostly studied psychologists or counsellors), THIS programme takes as its base the curatorial expertise. This means that together, we discuss the quality of your work, its power to transport your creative message and the steps that are needed to thrive in a competitive art world. This gives you the advantage of touching base with someone who has been choosing works for exhibitions for the past 6 years!
years of experience in the arts working for art institutions, galleries and festivals.
curated exhibitions and projects in Germany, France, the Netherlands and abroad
visual artists, both established and emerging, that have participated in my projects
thousand euros in sales via online formats in the 1-year Covid-19 lockdown period alone
What will you learn?
Introduction: Setting Goals and Understanding Priorities
Branding Strategy: Building your Special Portfolio & Statement
The Artworld Specials: Preparing
a Mindset around your Career
Networking: Finding & Developing the Right Audience
Online Presence: Getting More Attention from Experts
Digital Marketing: Social Media & Storytelling
Curating: Developing Exhibition Concepts with Relevance
Public Relations: Media Contact & Press work
Galleries: Getting Gallery Representation
Digital Sales: Online Galleries & Showrooms
And that's only the beginning...
There is so much more extra value in this course!
92% of my clients have participated in my curated shows in the first months of our collaboration.
artists can come back to me personally by email to ask questions or discuss dilemmas any time.
100% of the artists I coach start creating dramatic change in their career after ca. 4 sessions.
This programme is perfect if you:
identify as a visual artist at any stage of your career
have been trying to promote your art and haven't brought about satisfactory results
are frustrated over the lack of visibility for your work
are not sure how to meet the right people who can bring you forward
are hesitant to name a price or promote your work
don't quite know where to start in the art world
don't know which gallery, space or buyer type would be ideal for you
are tired of doing hope marketing and following hear-say advice
are willing to invest 3-5 hours of work every week for 10 weeks
How does it work?
In a 40-minute call, we discuss all the specific aspirations, goals and problems you are currently facing in your career.
After we have specified your exact career goals and wishes, we decide whether the programme is right for you and where to focus.
Once we have agreed on the collaboration, we discuss the time and day of our weekly sessions. Punctuality is a requirement.
How do our
Frequently asked questions
Artist Consultation from Berlin : My story
I am Vanessa Souli, curator, arts manager and writer based in Berlin.
My career started in early 2015 when I started volunteering for museums and art festivals in Greece.
My professionalisation in the arts went on in 2017 when I got my MA in Art Studies with a specialisation in Curating from the Maastricht University of the Netherlands. A second MSc in Digital Marketing from West London University in 2022 consolidated my ambition to accompany my projects in the digital realm through innovative digital formats and online sales strategies.
The experience from 25+ curated shows, the close collaboration with 200+ artists, the countless curatorial tours and artist talks, the partnership with galleries and art spaces as well as the work in established institutions gave me a solid stepping ground and network in the arts. My passion for writing and the regular contribution of essays to magazines and artist publications further fuels my ambition for effective communication in the digital and physical realm.
All this experience and knowledge is distilled in the mentoring I offer to artists.
I am looking forward to hearing from you!